Identity

History

CiTIUS visual identity has evolved over the years as a result of a process linked to its scientific and institutional growth.

Coinciding with the tenth anniversary of its foundation, in 2022 the center carried out a complete renewal of its visual identity, updating its digital presence and public projection through a new official logo and website.

Since then, the CiTIUS brand conveys a coherent message aligned with a new stage of consolidation and maturity. The most visible change appears in its color system: black acts as the main color, shaping a more solid, precise and contemporary identity.

The whole visual system is built around one essential concept: the bit as the minimum unit of information. In a context marked by high-speed data transmission, CiTIUS connects with the idea of fast response, linking technology and capability.

This square represents a bit

An identity that consolidates the center's maturity and projects its technological leadership through a coherent and contemporary visual language.

Logos

In general terms, any document, software, website or any other material published by CiTIUS must include the logos of European Funds, the European Union, the CIGUS Network, CiTIUS and USC. The first three must appear at the bottom of the page.

Official CiTIUS logos are subject to mandatory use rules. Before downloading them, check:

• Color usage
• Incorrect usage examples
• Minimum logo sizes

Other entities

Typography

The official CiTIUS typeface is Manrope (available as zip or from Google Fonts). Segoe UI (preinstalled on Microsoft systems) can be used as a fallback in cases where the main typeface is not available, as well as for internal communications.

Corporate colors

The color palette contains 5 corporate colors. You can check the guidelines for correct color usage here.

Primary colors

Secondary colors